Stop guessing where AI helps. Start measuring it.
Your team already uses AI. Can you show your CEO a number? We do the measuring, and we'll tell you where AI falls short. No vendor pays us.
Let's Step You Toward AI(Schedule a free 30-minute call to get started.)
"More than 80 percent of companies still report no material contribution to earnings from their gen AI initiatives."
Almost all AI pilots fail.
Most marketing agencies already use AI, and few can show what it does. In NinjaCat's 2025 survey of US agencies, 57% say technical integration slows them down.
MIT NANDA's The GenAI Divide: State of AI in Business 2025 found just 5% of integrated AI pilots are extracting millions in value, while the vast majority remain stuck with no measurable P&L impact.
HOW WE HELP YOU AVOID IT
You'll learn what AI actually changes for your team, measured on your own work. You get a one-page memo for your CEO showing how long each task takes today and where AI could help most.
5% Extract real value
In a 2026 McKinsey survey, 93% of enterprise respondents said they had exceeded their AI budgets.
HOW WE HELP YOU AVOID IT
You get more from the AI tools you already pay for before you spend on new ones. You'll get clear evidence on which AI tools to focus on, which to keep, and which to cut back before your next renewal.
7% Stay within budget
Fewer than 10 percent of use cases deployed ever make it past the pilot stage, according to McKinsey research.
HOW WE HELP YOU AVOID IT
You get one task out of the pilot stage and into real work, connected to the systems your team already uses. Your team runs the new workflow day to day, with a check before anything reaches a client.
10% Make it past pilot
You can beat those odds.
We'll start small, with a task that's valuable, safe, and quick to prove. You'll see how long it takes today, then how long it takes once your team uses AI well. If AI doesn't help, we'll tell you. If it does, we'll find the next one to tackle.
Weeks of failed automation, fixed in two and a half hours
An engineering college at a major public research university spent weeks trying to make an AI flow generator build their entire budget approval workflow. The fix took an afternoon and needed no new software.
Read the case studyWe went shopping for a meeting tool. We already owned it.
Our messages were split across Signal and Teams, and we wanted AI transcripts. We trialed Read AI, then moved to Google Chat, Meet, and Gemini, already in our Workspace, and didn't renew Teams.
Read the case studyHundreds of bills and receipts, one naming rule, and no LLM
One of us renamed about ten years of bills and receipts (utilities, subscriptions, loans, and the mortgage) into one format. An LLM was too costly, slow, risky, and inexact, so we built rules and OCR instead.
Read the case studyStrictly vendor-agnostic. We accept no kickbacks or affiliate fees, so our recommendations are based entirely on your specific needs.
One engagement, or ongoing help.
We turn AI ambiguity into confident, well-planned execution. No fluff, no added complexity, no wasted time.
It starts with a two-week audit. You see where your team's week goes, where your AI initiatives help, and where you could use more, written up as a Workflow Improvement Plan. The build carries out the parts of that plan you choose: we improve how the work gets done and help your team use its tools better. If the audit shows you're already in good shape, we stop there and skip the build.
What you get:
- Weeks 1–2, the audit: how long your team's repeated workflows take, from a short survey and recordings that we check
- A Workflow Improvement Plan, a one-page memo for your CEO, and written AI use rules
- Weeks 3–8, the build, only if the numbers justify it: the workflows you choose from the plan, improved with better processes and better use of the tools you already pay for, or new ones where they fit
- How many workflows fit in six weeks depends on how much work each one takes
- Each improved task timed again, the same way
- Connected to the tools you already run, or built where no tool fits
- A check before anything reaches a client, and training for your team
AI tools change every month. We stay on top of them so you don't have to, and you hear only what matters for your agency.
Included in this subscription:
- Monthly 45-minute strategy call
- Monthly personalized AI landscape briefing
- Proposal review
- Unlimited async questions, answered within 48 hours
- Ad-hoc vendor intelligence on demand
- Cancel with 30 days written notice
- Access to office hours for the duration of the contract
Who we are
AI only pays off if you can measure it, so you need people who measure for a living.
We're four engineers who spent our careers building and testing software systems in high-stakes industries, including aerospace, defense, and healthcare.
When we work for you, we bring the habits we learned at Lockheed Martin, the U.S. Air Force, and Elation Health: we time your work before we change it, test before you trust, and give you the method so your team can check it.
Chris Sprague
Process Optimization
Philip Barcelon
System Design
Jenny Barcelon
Custom Software
Saladin Jones
Software Architecture
Read more about each of us on our About page.